CHALLENGE

Given three proposed budget scenarios, the challenge was to inform Afterpay how much they should spend on media in the next finantial year in order to meet their growth targets.

SOLUTION

Selecting the correct set of variables that impact directly or indirectly the brand's revenue and running regression algorithms to forecast with high level of precision which one of the three budget scenarios were more likely to happen when looked againest the targets.

RESULTS

A detailed case study with realistic and accurate revenue predictions for each scenario.