Keyword Cannibalization

Is your paid Search cannibalising your organic search? Are you paying for the traffic that you would get regardless?

The dashboard below was designed to help brands to identify and measure the paid keywords competing against the organic terms in which your brand already ranks high.

This example was created with public data from Google Mechandise Store's Ads and Search Console.

[click the Google Data Studio icon - bottom right - to open it on a new tab]

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